Mr. Ward brings you back to the golden age of Hip Hop with The Goal Is...; A collection of classic boom bap beats with creative laid back wordplay. These 14 tracks take you back to when hip hop was great; MCing, DJing, grafitti Art, dancing, and just having fun. Absent are the common negative stereotypes of todays rap music, you wont hear him talking about drugs, money, pimping and murder; The Goal Is... comes to you from a perspective of a guy who simply loves Hip Hop. Mr. Wards biggest influences for making this album are KRS One and Q-Tip. Songs like "Last Call" ,"Darkness and the Beast" and "Rock to the Rhythm" are prime examples of fun braggadocio over high energy beats. Songs like "Makes me Wanna Holla" talk about the common social issues in the world. Special Appearances by longtime friends and collaborators, Mr. West, and Big Bino, mark songs like 'Non Believers" and "Steady Smashing". Bohio LLC is proud to present the solo debut of Mr. Ward, The Goal is... This project was like Mount Everest, and Mr. Ward successfully scales it with the least amount of tools and outside support, to bring you a classic masterpiece and a must have for every serious Hip Hop fan out there.