WHY is a four piece pop-rock band that creates passionate, soaring numbers which move quickly from driving to subtle. Combining their influences of European art-rock and fashionable FM radio hooks, their music sends messages of hope, creation, love and loss. WHY first took shape in 1995 in Winnipeg Manitoba, when Brian Cook (vocalist) chose to see his musical ideas take form. Quickly rounding up some of the best players the local scene had to offer, their first album "THE NAKED SOUL", and 2002's "THE RISE AND FALL OF THE QUESTION MARK" drew fans and critics alike to their energy fueled live shows. As years passed and other commitments took hold, Brian continued to write and began to dedicate time to Make Poverty History. First introduced to the idea by heroes Bono (U2) and Bob Geldof (LIVE AID,LIVE 8,Boomtown Rats), Cook felt the need to use his music to raise awareness to the staggering true fact that a child dies due to extreme poverty every 3 seconds. Now in 2005, WHY find themselves re-invented with a new, powerful lineup. To bring both fans and critics back to attention, WHY has recorded a brand new track, "The Lazarus Effect", which will serve as their first radio single. "The Lazarus Effect"(a medical term for the turn around that AIDS victims have when put on AIDS meds), which finds the band at their best, also serves as a fitting allegory to the fate of the band. Rising from what once was and starting over again, Cook and company are poised to make an impressive and stirring comeback. A portion of the proceeds from the album go directly to the charity and the album's artwork features heartbreaking photographs all supplied by Make Poverty History. The album itself features newly remixed and or re-recorded tracks, the new single as well as a video recorded for the track, Keep My Peace. The album also offers links to the Make Poverty History websites as well as an interview Cook did with Shaw TV. With their new album, lineup and songwriting in hand WHY continue to raise awareness for both themselves as well as Make Poverty History. The band has already begun pre-production on new tracks with plans for a new full length WHY CD. www.makepovertyhistory.ca www.makepovertyhistory.org www.one.org