Prime Motivator, the 4th full-length from Brooklyn, NY surf-metal masters The Giraffes, is the band\'s crowning achievement to date. Having made their name with the twisted riff rock of both Helping You Help Yourself (2002) and The Giraffes (2005), alongside the more theatrical and evocative strains of A Gentleman Never Tells (2003), the band unflinchingly unites the two styles on Prime Motivator. Prime Motivator finds The Giraffes at the peak of their powers, as the quartet performs at new levels of precision, aggression, abandon and exuberance. Lyrically, Prime Motivator - particularly the title track - was inspired by lead singer Aaron Lazar\'s multiple brushes with death in 2005 and 2008 (Lazar has a mysterious heart condition that causes him to literally drop dead without warning and has been outfitted with an implanted defibrillator as a precaution). The resulting record is an epic one; at turns urgent, belligerent, harrowing, oversexed, sardonic and sly, with the band\'s characteristic swagger - and arsenal of memorable riffs - always in full effect. Prime Motivator was recorded at the legendary Rancho De La Luna studios in Joshua Tree, CA (Desert Sessions) by Dave Catching; engineered by Ed Monsef; and features guest vocals from Jessie \"The Devil\" Hughes and Melissa Auf Der Mar. Prime Motivator was mixed by Joel Hamilton at Studio G in Brooklyn (Tom Waits, Elvis Costello) and mastered by Enoch Jensen at Eastlake recording in Boston MA. Prime Motivator comes out on CD on Crustacean Records on 11/11/2008, but you can place advance orders at CD Baby.