John Hickman has been writing and recording his music since 2008. He has written a diverse portfolio of songs, but all fall in the alternative rock genre. Full of musical contrasts and dynamics, thought-provoking, emotional, and with meaning, it provides something interesting for most everyone. "What Would You Do?" asks questions about how people would react when faced with certain challenges or situations. People experience things differently, and can react many different ways to the same situation. Quotes from reviews: “John Hickman knows his craft; he knows how to build, set up, and deliver a killer hook” “John Hickman's music varies so much from tune to tune but style aside, it's always interesting and not what you'd expect.” “The more of John Hickman's music that I listen to, the more satisfying it is” “John Hickman knows what to do and when to do it; what could be better than that?” “John Hickman transforms himself for his art; in his song "Whole Lot of Money", he successfully channels Robert Plant.”