BIOGRAPHY: S.ac is Louisiana’s newest rap phenomenon who is set to take the rap industry by storm with the January 2009 release of his full length album “S.ac Religious”. S.ac’s sound is a cultural blend of musical styes and promises to deliver a new hip-hop flavor. The project, which began in the winter of 2008, was recorded at Mainwave Studios in Houma, LA with producer Jace Crosby. The goal was to create something different, something appealing to the masses instead of just one group of listeners. S.ac puts it best when he says, “I aim to reach everyone.” The first single off of the album, “Rock Harder”, combines S.ac’s clever, insightful lyrics typically heard in rap songs with a rock/metal edge that results in a sound that would appeal to fans of both genres. In “Mutual Feelings” the true poet in S.ac is revealed in a biting commentary on the government’s attitude towards the urban community. S.ac mixes his raw, witty style with a techno feel in his club hit "S.wag". The remaining original tracks cater to a wide range of hip-hop tastes. Despite taking on the daunting task of completing a full length album of original songs, S.ac still had time for some “fun” on the side. Riding the wave of excitement created from the New Orleans Hornets basketball team’s history making 2008 season, S.ac was inspired to write a song to commemorate their success. Entitled “Buzz ’08”, the song celebrated each player and coach and the enthusiasm and support that the people of New Orleans had shown for their team. “Buzz ’08” made its debut at the New Orleans Arena as the regular season wound down and was played regularly at home games throughout the course of the playoffs. With distribution of over 3,000 units of the single “Buzz ’08” to lucky fans attending the Hornets games and more units sold around the area, the song quickly became a local hit. It appeared in numerous radio station playlists and earned S.ac numerous personal appearances and performances at Hornets playoff games. RADIO: Providing airplay and/or radio: WWL 105.3 KBZE 105.9 WQUE 93.3 WEZB 97.1 “Rock Harder (Radio Edit)” was chosen to be played on WEZB 97.1 as the final song ever on Stevie G’s My Friend’s MySpace Song of the Day program. QUOTES: “S.ac is one of the most original, open-minded and innovative artists I’ve heard in the Southern rap scene.” Jace Crosby, Producer “Will is like a monster when he gets a mic in his hand. Watch out for this kid, because he isn’t taking any prisoners. Like he says in his first single “Rock Harder”, “You say you rock hard, but I rock harder.” - Sophia Ruffin, Gumbo Entertainment Guide writer