Echo Park is the prior incarnation of the current band, Lorenzo. In a rare meeting backstage at Cincinnati’s Music Hall, music legend, Prince asked singer/songwriter, Mark Lorenzo, “Do you believe the cream will rise to the top?...” After responding that he did, Prince continued, “...Then you have nothing to worry about.” After that meeting, things have really taken off for Lorenzo. Currently, the band is touringin support of their national EO Records / Universal Records release, “Love Shape Bruise.” They recorded the tracks at Sunset Sound and Sin Studio in Hollywood with producer, Kevin Churko (Mutt Lange’s engineer/programmer in recent years), ironically, in the exact same studio that Prince recorded all of his albums up to and including Purple Rain. The CD was has just earned the band a place as a finalist for “Best Rock CD” at the worldwide Independent Music Awards. Two songs from the CD are being used in TV shows. “The Breaking” and “I Think About Sex” were used in the CBS Television series, Threshold and Shark respectively. The first single, “Nothin’ Left To Talk About” was mastered by legendary engineer Bob Ludwig and has already received it’s first official add at R&R Rock Station of the year, WEBN, in Cincinnati, OH. Since then, WBUZ 102.9 in Nashville, TN has added it along with a list of other stations. Lorenzo has been working nonstop. They were just named one of six finalists from over 1000 bands participating in the Billboard/Diskmakers IMWS awards. They became the first unsigned band to ever play the 20,500 seat, RiverbendMusic Center when they opened for 3 Doors Down and Shinedown. They have also played with countless other acts including Default, Poison and Dark New Day. They also co-headlined the Labor Day Fireworks show for over 50,000 in Cincinnati with Hinder. In the band’s first 21 shows, they have played for over an estimated 200,000 people. Lorenzo’s sound can be described as high-intensity active rock. Only a few seconds into the new Lorenzo CD, it is easy to hear award-winning song writing combined with guitar-based rock-n-roll. Producer Kevin Churko said, “This is the kind of band every producer dreams of finding.” Other people and companies are quickly finding Lorenzo - Parker Guitars, Dean Markley Strings, Eden Bass Amplifiers, Lakland Basses and Male Dog Clothing are also proud to be a part of the Lorenzo sponsorship team. The band is also getting plenty of attention online. Their video for “Nothin Left to Talk About” is consistently in the top 10 rated videos on www.justenoughtv.com, they always have at least 2 or 3 songs as best rated at www.ratesumusic.com and top 5 most requested on the internet radio station, www.themp3dj.com. With influences that range from STP and Cheap Trick to Dylan and Prince, Lorenzo really identifies with great songwriters. Their topics focus mainly on the trials of everyday life, where the band can tell a story and create a mood. Although most of the songs are created from a personal experience, some are just narrative stories with twists and turns not unlike a short novel. The Lorenzo story started as the title track for their last CD, “Little Breakdown” was entered in an ASCAP song review session. Although the song didn’t make the top 20, (a sign that you should never take one person’s opinion too strongly), one of the judges heard something special. Bill Scull, President of Tri-State Promotions, one of the biggest independent radio promoters and new CEO of EO-Records, called the band to express his love of the song. Bill worked to get the song spins on Top40 stations across the country including KALC in Denver, CO., and sent the band to the studio with Producer Kevin Churko. Now, “Love Shape Bruise,” will be the first national release from EO-Records. Although Bill’s storied background in music started with Clive Davis years ago. Clive Davis taught Scull that the song is King - and Bill Scull says Lorenzo has those songs. Bill had until now, only put one other artist on his label. That band, StereoFuse, received a ton of airplay and was later picked up by Wind Up Records. With so many accomplishments in such a short amount of time without major label support, the hard working members of Lorenzo are showing that they are eager and focused on the next level. They just keep working hard to make sure the cream rises to the top.