No-Maddz are a Jamaican band and dub poetry/ music group from Kingston, founded in 2000, and comprising Sheldon Shepherd, Everaldo "Evie" Creary, Christopher "Birdheye" Gordon, and Oneil Peart. The members are alumni of Kingston College, Jamaica and are recipients of the Jamaican Prime Minister's Youth Award for excellence, received in 2005, 2006, 2007, and 2009, the highest state award for youths in the country. In 2010, the group commenced their signature concert series 'The Trod Live' around Kingston and St. Andrew and recorded the first Jamaican produced live album of the new millennium. The group signed an endorsement deal with Puma in 2011. The record-breaking Puma FAAS campaign with Usain Bolt became the highest sales for a second quarter in the company's history. The series of adverts was aired on MTV, VH1, TBS, CW (in the United States of America) amongst others worldwide. Also, the adverts played in every Footlocker and Puma stores worldwide. They received a perfect score in the annual Jamaica Cultural Development Commission's performance arts festival. Shepherd and Creary featured in the film Better Mus' Come, for which Shepherd won a Best Actor award at the American Black Film Festival. In June 2012 they launched their single "Sort out You Life Jamaica", commemorating 50 years of Jamaican independence. The group has performed at several of Jamaica's major festivals, including Rebel Salute, Reggae Sumfest and The National Grand Gala. In an April 2013 Rolling Stone magazine article Chris Blackwell, founder of Island Records, stated "There's a band called the No-Maddz who are more like theater than a group. They're actors. It's this whole audio-visual kind of thing. It's different. But they're really good, really talented and really smart." In Summer 2013, they launched the production Breadfruit is the New Bread, Baby, a theatrical expression of the No-Maddz "Bongo Music" that ran for five nights per week for two months; It was later selected by the government as an official representation of Jamaica's performing arts and new popular culture at Carifesta XI in South America. The Trod Live series was revamped for the re-opening of the historic CountrySide Club in Kingston. The special series saw the band playing every last Saturday for four months. In 2014, No-Maddz teamed up with producers Sly and Robbie to record their first studio album entitled Sly and Robbie presents No-Maddz.