There is just something about an emcee who tells his story with the precise allure of an anchorman. Rap music will forever be the urban audience's, "CNN." So it's only right that when Jersey's future, "Coming King", ALAMAJ, or Ala to those who know him, stands in front of a microphone, every hood sits (in their cars) or stands in attention to his steadfast display of storytelling. This boss, from the heart of the garden (state), has seen and been through it all; and has been ready for whatever since his teenage years. His desire for success should never be questioned -- his block savvy is exquisite - and his girlfriends come with their own girlfriend. "I understand the difference working hard and working smart. I am no stranger to hard work but I would rather spend my time working smarter than harder any day. So I worked hard on a smart well put together album for my listeners. My worked has enabled my music to reach places I've never been such as Japan , numerous states and even the intro to my album has been added in to a movie in Denmark. Ala linked with other emerging artists to form Underworld Entertainment (UE), in 1999. Together the team has created a strong following for Alamaj and other artists in the Trenton, NJ hip hop scene. His project "The Heat Series" has hit the street and the internet in a massive manner. Linking up with the legendary DJ Juice to release a collaboration project, "DJ Juice Video Blendz DVD Vol. 70" with "The Heat Series" mixtape included with every copy has made Alamaj 's impact that much stronger. The DVD/CD Combo won an Southern Ent Award two years in a row for 2009 and 2010. Currently Alamaj's "The Heat Series" was featured on over 1000 websites and has been downloaded well over 100,000 times. Promoting the dynamic sequel, "The Heat Series 2", the Rapper has been seen on BET, VH1 and various online, print and DVD magazines. Performances with French Montana, Wale, Jadakiss, Juelz Santana, and Brick Squad to name a few, has made a name for this incredible wordsmith. It is clear that the world wants more of this gifted MC. Look for Alamaj to make big moves in the years to come. Subscribe to the Lifestyle www.AlamajMusic.com www.Youtube.com/1130ent www.Facebook.com/TheRealAlamaj www.Twitter.com/ALAfromUE