Emerging alternative rockers, The Faded, combine catchy melodies, provocative lyrics, rich instrumentation, and captivating stage shows. Their music blends early glam rock, techno-punk, early alternative, and today’s energy to create a powerful new sound - one that gets people singing, gaining new fans at each show. Formed by frontman, Gene Blalock, The Faded has received the Los Angeles Music Awards, Alternative Band of the Year, two years running (2005 and 2006). Seeking to create strong bonds with its fans, The Faded endeavors to make every show memorable - from trick-or-treat bags at their Halloween shows, to glow sticks, balloon drops, and noise-makers on New Years Eve, there\'s always plenty to remember after the show. Band members place quality and professionalism at the forefront, recognizing that listeners have plenty of choices. From custom CD packaging imported from Japan to professionally printed fliers and posters for every show, from coordinated video projection to extensive lighting, synchronized to their performance, the band puts on a show. Musically, the band pushes themselves in the pursuit of both personal musicianship and sonic mastery. Each member has strong skills and the desire to create something larger. Unwilling to compromise in any aspect of their musicianship, the band has their own studio-quality recording system and makes liberal use of the talents of Hollywood\'s professional studios. To spread the word, The Faded has established a street-team network of loyal fans who enthusiastically promote the band’s upcoming shows. The band encourages this through myspace.com and other online venues where more than 20,000 fans share their love of the music.