(EXCERPT) By THOMAS CONNER Tulsa (Okla.) World Entertainment Writer 02/15/2003 Rod Bryan keeps the Little Rock faithful alert to his Anthro-Pop record-shop inventory through an online message board. His occasional missives wear his attitude on their e-sleeve. There's some self-promotion to this. In fact, Anthro-Pop as a whole exists as an outpost of Rod's personal interests. "Got a bunch of great used '80s vinyl from the Replacements, XTC, Elvis Costello, the Smiths, the dB's," he announced in December. Then he added, "Also good stuff from Arkansas natives Johnny Cash, Jim Dickinson, Ho-Hum, Jason Morphew ... Levon Helm." Rod and his brother Lenny are foundation members of Little Rock semi-legendary pop band Ho-Hum, the band that's usually playing on the stereo at Anthro-Pop. It's a band that sounds like all of the above listed cornerstone acts playing at once, particularly if some of the records had been warped by the southern Arkansas sun in the back of Lenny's car. The quartet is comprised of the Bryan brothers -- plus relative newcomers Brad Brown and Sam Heard -- hulking but otherwise nondescript guys who grew up in Bradley, Ark., a dying town on a forgotten railroad southeast of Texarkana. It's the kind of place where listening to a band like the Minutemen earned frowns from the townsfolk. Selling the same records -- and their CD reissues -- to a new generation in the capital city is poetic justice. If it trains young ears to like those same sounds that are now muddied and metamorphosized in the aural ambrosia of Ho-Hum, even better. For whatever it's worth, though, Ho-Hum has its core following. They are anxious, underappreciated fans who will lean into your personal space with set jaws and proselytize fiercely about the most exciting, innovative and invigorating band you've never heard. There aren't enough superlatives in their vocabularies, and -- for Ho-Hum -- there aren't enough such fans. "We're a word-of-mouth sensation," Rod says. Ho-Hum's street cred, though, is off the charts in Little Rock. At least a half dozen Little Rock bands are currently at work on a Ho-Hum tribute CD. Tulsa favorites the Boondogs are contributing a track, "Funny," from Ho-Hum's 1997 album "Sanduleak." "I think there's a pretty tight group of artists we've influenced regionally," Rod says. "We've gotten into New York and L.A., too, but kind of what we do tends to speak to people around here. I mean, it might speak to more people around the country if we'd ever have any marketing. Even our major-label record had a very ramshackle marketing effort." --The end is the beginning OK, there was that one break. After rising through the Arkansas rock scene in the early '90s, Ho-Hum attracted the attention of Tom Lewis, a scout for John Prine's Oh Boy record label. Shortly after, Lewis wound up at Universal Records. He remembered Ho-Hum and offered them a contract. The band recorded its national debut, "Local," at the famed Muscle Shoals studios in Alabama. At the production helm were no other than Clive Langer and Alan Winstanley (the Smiths, David Bowie, Bush). Universal helped the band tour the continent. The recipe for success could not have been seasoned any better. "But it was a disaster," Lenny says. "I hate that record. I've never liked it." The problem: Langer and Winstanley's production ideas ran contrary to what the Bryan brothers wanted. Under contract for the label, the Bryans had virtually no say in the matter. "Local" was not promoted and wound up in bargain bins by the end of '96. That was not, however, the end of the story. In fact, it was the beginning. The very things that made "Local" difficult to produce and promote remain the things that make Ho-Hum so unique. The frustration they experienced with Universal only strengthened their resolve. They continued making records at home in Arkansas, and their records increasingly sounded like Arkansas. "That was really why 'Local' failed. It's because we wanted to sound like ourselves -- like these guys from Bradley," Rod says. "Once we were done, they just wanted us out of the way so the producers could make it sound like New York." It's the same sentiment often expressed by the Flaming Lips, the now famous and respected rock trio that has insisted on basing its operations at home in Oklahoma City. Such stubbornness, usually over time, allows a distinct musical personality to form and grow. Eventually, after cultivating itself in relative isolation, the band sounds like the Next Big Thing. "I mean, I like being a critic's darling," Lenny says. "Our integrity is pretty much intact." -- The magical mystery four The band's cult breakthrough was, undoubtedly, 1999's "Massacre" on HTS Recordings. The melodies swirl. The emotions heave. The arrangements are so organic they practically make your stereo perspire. "That was the first record that finally sounded like us," Lenny says. "Our lives were falling apart," Rod says. "Everything was crumbling around us. We had that record to make, and we . . . well, we explored a bit."