7ks infectious, unusual alternative rock runs the gamut from mid-90s alternative balladry to full-blown arena-sized assaults.* The L.A.-based foursome have rocked audiences from San Francisco to Phoenix to San Diego with adrenalized performances of their catchy, substantial rock songs. Their first single, bombsong, got airplay in several markets, from KCRW in L.A. to KOMP in Las Vegas. Now, with two EPs under their belt [produced by Dean Dinning of Toad the Wet Sprocket], 7k has laid claim to a strong sonic identity and has just released their debut full-length album, through the windshield. Frontman Jeff Garvin founded the band with his high-school musical partner-in crime, bassist Carlos Rivera Jr., in 2001, in the heart of the now-famous O.C. 7k grew its roots in the music scene that gave birth to alternative greats like the Offspring and No Doubt, but it was in nearby Los Angeles that the budding rock group found their secret weapon in lead guitarist David Neil Black. Powered by Blacks ferocious lead, Riveras melodic bass work, and Garvins powerful vocals and dynamic stage presence, 7k quickly ground their own niche in the LA Music scene. Former Toad the Wet Sprocket bassist Dean Dinning discovered the band and produced their debut and sophomore EPs. With some live TV experience and regional airplay under their belts, the foursome locked themselves in their Anaheim studio to write and self-produce their debut full-length album. In early 2005, with the record near completion, 7k added O.C. rock drummer Corey Manske to the roster. His tasteful grooves and crisp power put a fine point on the 7k sound. With the release of their sophomore EP, knick knacks and apparel, the boys have launched a national radio campaign and are preparing for extensive touring in 2007. *Albert Vega, Music Connection June 2004.