"Irreverent" - Paste Magazine "Conan O'Brien's Record Label Takes Strong First Step With Ian Edwards Album" - Huffington Post "Comic Ian Edwards launches Team Coco Records with debut album '100% Half-Assed'" - Entertainment Weekly "Edwards’ delivery and content brings to mind Louis C.K., mainly through his observational humor with a surreal twist. Jokes about relationships, weddings, poverty, and karate lessons almost always start out mundane and then take a left turn. There’s great misdirection to Edwards’ style, specifically early on, where one of his best bits involves attending a wedding and wishing he were single... When Edwards is at his best, he’s subverting traditional gags about gender, love, sex, and race by pointing to the redundant and retrograde nature of such jokes... 100% Half-Assed shows that he has some serious storytelling chops that can vividly capture situations mundane, solemn, and surreal. " - The A.V. Club "Edwards skillfully mixes his candid, day-to-day observations with a sudden and surprising surrealism. He is a master of misdirection. Trying to keep ahead of Edwards’s creative mind is an exercise in futility: as soon as you think you know where one joke is heading, he yanks the sails. It’s not long before Edwards has capsized your expectations and left you floating in a sea of wit." - Splitsider.com “... he kills it with one solid bit after another, as is proven by the woman in the audience who is laughing so hard, it sounds like she’s being stabbed while falling down a flight of stairs... My personal favorite moments included his explanation of why there is no such thing as a shark attack and his bit where he puts himself into a Bruce Lee movie - on the bad guy’s side - is wonderful... It’s nice to have this project - finally! - from Edwards. Although it takes a few minutes to get the car moving, once we do we’re not stopping for anything. I hope you went to the bathroom before you buckled in, kids, because once we hit the Edwards Comedy Highway there are no rest stops on the agenda." - Comedy-Reviews.com