One of America's most outspoken and prominent black intellectuals of our generation, Dr. Cornel West and his group BMWMB "Black Men Who Mean Business", has done it again with a new title "Negritude" definition-the quality or fact of being of black African origin. The consciousness of the value of black or African culture, heritage, and identity. This project speak more about love and unifying as people but more importantly as black people socially and consciously we need to know what time it is before the lights are turned out!!!!. This music project is equally as important from their last released in 2007 entitled; Never Forget: A Journey Of Revelations that feature the late Prince and Gerald Levert... This extraordinary body of work features Cornel West and BMWMB as the conductors that orchestrates the symphony of love through Hip-Hop and R&B music for all people. The guest feature artist on this CD projects. Tony Terry, Stokley Williams-Mint Condition, Keysha Burns, Phonte-Little Brother, Rhymefest, Tyree Colion, Brandon Artistotle, The production team super producer Derek "DOA" Allen, Ivan Johnson, Brittany Nicole Sessoms, Saleem Asad, Mike Dailey, and Jared Eslton. The purpose in the message is to offers a positive force in the form of music, music, music, to hopefully to invoke change, awareness and solidarity among people but especially those who hate with superiority thinking. Negritude the CD: is a  compelling way to raise the consciousness of the main stream music consumer through a positive lyrical (TRUTH) that exemplifies a level of love, unity, solidarity, and loyalty designed to give the world a force for good especially Black Music in these bleak times. Look for the Album to be drop sometime in the late summer. 2016