FOR IMMEDIATE RELEASE: Okanogan County, Washington based record label, Sick Donkey Records proudly announces the release of its various artists CD compilation, the Standing Firm Riddim, The compilation features the Sick Donkey Records stable artists, Jahson Ites, Huckleberry, and Essential I and a full array of top global Reggae artists. Pulling together the best Reggae artists from the Pacific Northwest (Adrian Xavier), Humboldt County, California (Ishi Dube), SF Bay Area (Wisdom), Brooklyn, NY (Rocker T) and the four corners of the Earth: Lutan Fyah, Chezidek, Half Pint, Prezident Brown (Jamaica), Haji Mike (Cyprus), Ras Attitude (U.S. Virgin Islands), Ms Triniti (Trinidad), Promoe (Sweden), Elaine Shepherd (Canada), and Ras Indio (Belize), was a natural for the CD project in the spirit of the label co-owner BlueJay (aka DJ Sticky) “World C.U.P.” vision for unity through conscious Reggae music. Sick Donkey label artist, Jahson Ites explains “The Standing Firm Riddim was born in the cab of a beat-up red F-250 pickup in 2006, miles past the end of the pavement.” As the musical daydream of a Rasta hillbilly woodcutter from Chesaw, Washington, it has become became one of the foundational sounds of roots reggae in the new Millennium. I borrowed inspiration for the new chorus from a classic Jacob Miller track (much of my best work has been inspired "The Killer")."Standing Firm" (1978) itself was built on the "Take 5 / Russians Are Coming Riddim", a 4/4 adaptation of Dave Brubeck's classic 5/4 jazz instrumental "Take Five"(1961).” In February 2007 at ElectroKitty Studios in Seattle, WA, I played the demo for Davee C, Lennox Holness, & Adrian Xavier of the Dub Championz. They listened to it and played along two or three times. I called out the changes to the band during the actual takes, and the core of the track was finished in under an hour. These sessions were forwarded to Stand Out Selector in San Francisco, where Anna Karney added keyboard parts and Bill Ortiz (Santana) & Marty Wehner laid the horn lines at Baby Fat Studios.” CD Track Listing: 1. Promoe - Migration 2. Jahson Ites - Standing Firm 3. Lutan Fyah - Watch Over Me 4. Elaine LilBit Shepherd - Judge Not 5. Rocker T - Harvest Time 6. Chezidek - Music Is Love 7. Essential I - More Strength, More Life 8. Adrian Xavier - High Grade Strain 9. Ras Attitude - Fret Not Thyself 10.Wisdom - Bubblin’ 11. Huckleberry - Chant Up Jah 12. Prezident Brown – Lionheart 13. Fyah Cracka Sounds (Jahson Ites, Essential I & Huckleberry) - Fire Burn 14. Ras Indio - Burn Them Out 15. Oren B. Scripture - Mr. Evil 16. Ms. Triniti - Dappa Swagger 17. Jah Sun/NorrisMan - All For Myself 18. Half Pint / Ishi Dube - Show It 19. Haji Mike - Babylon Time ".....It's All On You precedes what is in my opinion the single biggest tune on disc two, the SCATHING Watch Over Me! Amongst the songs I'm not very familiar with, I've probably spun through Watch Over Me more than any other. The tune reminds (and does so HARSHLY) that the most important thing is to know that you walk with His Majesty, because in doing so, no wicked force shall stand in your way. HUGE vibes on that one..." - Ras Achis, 'Amazon Music's unoficial king of reggae' speaking of the song 'Watch Over Me' (on the Standing Firm Riddim) on his review of Lutan Fyah's recently released album AFRICA WORLD C.U.P The World Consciousness Unification Project, or World C.U.P. is a way of bringing conscious, positive and uplifting recording artists from all reaches of the earth together in, and for, unity. In doing this we think it possible to spread a peaceful and important message to people in all walks of life. Also, The World C.U.P. will bridge the gaps between social classes, races, nations & continents while providing an optimistic approach to bettering our ways of life and our natural habitats. With this project we plan to bring perspective to a global society in need of a positive outlook. The project will consist of collaborations and individual contributions by well-known artists and composers as well as lesser-known upcoming artists. The Standing Firm Riddim CD is only the first installment, the spark to the fire, which is this movement. With the support of artists and fans we hope to turn the World C.U.P. into a renowned movement for the advancement of consciousness and unity through cultural music. SICK DONKEY RECORDS Sick Donkey Records co-owner BlueJay (aka DJ Sticky) and other founding label members; Huckleberry, and Essential I have been collaborating for five years. Starting from very humble beginnings in the rural woods of Eastern Washington State, the record label’s first official release was Jahson Ites album, Forward Outta Babylon, featuring Essential I, DJ Sticky, and Adrian Xavier. Since then, the Sick Donkey Records Conscious Music Showcase continues to tour as a unit with Jahson Ites, Essential I, Huckleberry and DJ Sticky. The second release from SDR was Essential I's debut album FreeDem SoulJah an 18 track album with a blend of Reggae / Dancehall & Hip-Hop featuring Promoe (Of LoopTroop Rockers - Sweden) as well as the other Sick Donkey Records label mates.