Never Heard Clark Before? Like Cheap Trick before him, with the release of his debut album Clark Richard plans to put his hometown of Rockford, Illinois “back on the map.” Clark is a natural, high-energy performer whose lyrics are witty, well-crafted, and intelligent. He opens the listener to a beautiful view of the simple moments in life, inspiring us to notice, smile, be thankful, and never take ourselves too seriously. It’s hard to define Clark’s style and sound. Those promoting Clark struggle, offering comparisons to John Mayer, Randy Newman, Rufus Wainwright and even Ben Folds, yet add that these comparisons are not dead-on…so you have to come see and hear for yourself! Clark has many diverse influences but after one listen you’ll agree his style and sound are all his own. Above all, Clark is a storyteller. “I like my songs to progress so the listener has to pay attention all the way to the end to see what happens. I hope that my writing and my personality are so closely linked that the listener would get a good idea of who I am just by listening to my songs.” With the release of his new EP, listeners are given tangible proof that Clark is on the rise. As his college career nears an end those around him ask, “What’s next?” His response is automatic yet thoughtful and comes with a daring twinkle in his eye, “I have no ‘Plan B’-- this is what I love and what I am supposed to do.”