Everywhere we turn, we hear that social media has become an important force in business marketing, which is very true. Money goes where people go, and people are going to social media sites. Having an account in a social media platform (Facebook, LinkedIn, Twitter) is not the same as having a social media strategy , and having a strategy is essential for success. Allan Curtis and Sandi Maki have a common sense approach to integrating social media into a business marketing plan, and with their ideas and inspirations will help you define, develop, implement and maintain a successful strategy. Track Listings 1. Social media marketing goals 2. Adding social media to the mix 3. Defining your audience 4. Personalities 5. Communicating with your audience 6. Creating your funnel 7. Setting correct expectations 8. Social media can work for everyone 9. Site specific strategies 10. Facebook strategies 11. Twitter strategies 12. LinkedIn strategies 13. Developing your strategy 14. About InSights Group 15. If you want a thing bad enough