S.O.S SINGLE PROMO PLAN A Single by LUNA SA SINGLE OBJECTIVES • TO HELP ESTABLISH AND SOLIDIFY THEIR POSITION IN THE MUSIC SCENE. • TO ESTABLISH ALL AS AN UPCOMING MAINSTREAM ARTIST OVER THE NEXT 5YEARS. • TO HAVE THE SINGLE ON THE CHART IN THE TOP 20 RAMS CHARTS AND FOR SINGLE TO PEAK IN THE TOP #10. SINGLE TACTICS • TARGET ALL RADIO STATIONS THAT SUPPORT GOOD LOCAL TALENT. • SEND A PRESS RELEASE TO MEDIA A WEEK BEFORE THE SINGLE DROPS TO HELP MAXIMISE THE RELEASE OF THE SINGLE • FIND AND CREATE OPPORTUNITIES ON LIFESTYLE TV SHOWS. • SAMPLE ONE OF THE RADIO SINGLE, AT LEAST 2 WEEKS AHEAD OF RELEASE. • PITCH TV PERFORMANCES ON PREMIUM SHOWS SUCH AS EXPRESSO, MASSIVE MUSIC, THE MORNING SHOW, HOME GROUND. • USE POPULAR CULTURE BLOGS AND ONLINE PLATFORMS TO SELL THE SINGLE. • FIND PREMIUM YT CHANNELS THAT WILL HELP US TO INTRODUCE CHEF TO YOUTUBE, FACEBOOK, TIK TOK AND INSTAGRAM REELS. RADIO STATIONS THAT WILL HELP SAMPLE THE FOCUS TRACK ON WHICH CHEF WILL VISIT ON HIS RADIO TOUR: YFM JOZI FM KAYA FM METRO FM NEW AGE ONLINE PROMO TOOLS TO BE USED TIK TOK • USE AND BUILD YT PAGE AS AN INTERACTIVE SOCIAL MEDIA PLATFORM WHERE ONE CAN INTERACT WITH MEDIA AND FANS E.G POSTING YT SHORTS EVERY WEEK OR HIS INTERVIEWS FROM OTHER PLATFORMS. PHASE 1 • TARGET ALL RADIO STATIONS AND ASK FOR A PERFORMANCE AND INTERVIEWS ON THEIR PLATFORMS. • TARGET ALL COMMERCIAL RADIO STATIONS AND BARGAIN FOR A TRADE EXCHANGE FOR THEM TO HELP PROMOTE THE ARTISTS AND SINGLE. • TIK TOK LIVE Q AND A’S WITH THE FANS