The group G.A. consists of rap artist Gerald "G" Hall, Adrian "A" Hall, and producer McKinley "K-ROC" Crawford. G.A. is a "Conscious Rap" hip-hop group that in many ways brings a touch of our hip-hop past to the present. Influenced by early artist such as Run-DMC, Whodini, Grandmaster Flash and more contemporary artist like Outkast and Goodie Mob, G.A.'s goal is to bring positivity and self-awareness back into the rap genre. To help push this movement, G.A. established Nu South Record LLC, an independent record label whose mission and vision is to "bring a positive change to the rap game". G.A.'s debut album " Highway 315" is set to be released on the retail market sometime first quarter 2004. Truly an album for any age group, "Highway 315" addresses real life issues like crime, the media, and domestic struggles and positively relates to day to day issues in the African American community. G.A.'s signature single, "Rap Musick" is currently gaining popularity and acceptance in their local community and trending to expand demographically on the airwaves.