Pounding the pavement, three words that best describe artist/producer/engineer/dj Franklin Embry AKA Beatz By The Blizz. Armed with a relentless hustle and never say die attitude Embry is one of the hardest working people in Kentucky’s hip hop scene. It has been this hard work that has made him one of the top producers in the region. In 1998, Embry took his stance behind the turntables and began perfecting the craft of being the life of the parties, the dj. By 2001 he had already became one of the main dj booked for all venues in the surrounding areas. Also, around this time is when his love for music took him down a completely different path he had always had an interest in. During the fall of 2001, Basshead Ent. was created, along with a partner and fellow artist Jason Newton. In 2004 Embry took some time off to step his game up behind the scenes of music and enrolled at Full Sail, and earned a degree in Recording Arts. In 2005, he took his degree and applied it to the real world where he began working at Omni Sound Studios in Nashville. Although the information gained while working there helped him to become the producer and engineer he is now, the void for hip-hop was something that couldn’t be filled. He immediately moved back to Owensboro, and took over where he had left off. Soon after, Basshead mixtapes were flooded throughout the streets and clubs creating a buzz that led up to the disk that cemented Basshead into the talk among the regional hip-hop scene, Industry Takeover. With the success of Industry Takeover, Embry took Basshead to every venue possible, performing, promoting, and even using the Basshead name to host some of the hottest parties in the area.febio After years of running Basshead Ent. and Franklin Embry Studios, Embry decided it was time to start working on some solo material. Taking influence from his musical hero Rick Rubin he started blending genres. With a fusion Hip Hop, Rock, Country, and EDM, Embry discovered his sound. In 2014 Embry released his debut album “Bourbon Broads and Beats”. That same year he began to tour with Average Joe’s recording artists Twang And Round. Embry is currently in the studio working on his 2nd album “Bourbon For Breakfast”and it is set to drop Summer 2016. Embry is proof hard work pays off and it clear he will continue to pound the pavement.