From the streets of Oakland, California, Erick Martins’ (FRANCHI$E) style mocks the visions and experiences he dealt with growing up. From literally living in the gutter to working the streets all night, FRANCHI$E has done it all. 13 years and 15 lyric notebooks later, he connected with Dan Lawrence, a local DJ/composer/ producer. “FRANCHI$E’s style is different from the rest. Whenever we record, he vocally jumps out at you and creates detailed pictures in your mind about the triumphs and struggles he’s been through. He deserves to be heard.” – Dan Lawrence Through his music, his dream is to make other peoples’ dreams come true. “Sometimes you have to do things for others to make yourself happy.” – FRANCHI$E. “FRANCHI$E has tight beats and catch hooks. ‘Self Representa’ is definitely worthy of being played on the radio.” – Dark Dude, Dark Dude Promotions/Entertainment (NorCalz #1 Hip Hop Promoter) “Their creative flows, clean vocals, and diverse beats make FRANCHI$E the epitome of a d**e MC.” – Charles in Charge, DJ, KALX (University of, Cal Berkeley) RADIO PLAY: KBCS 91.3, Seattle, Wa – “YOU AINT GOTTA RUN’ KPOO 89.5, San Francisco, CA – "CHANGE UP" KPFA 94.1, Berkeley,Ca- "CHANGE UP" KMEL 106.1, San Francisco- "CHANGE UP"