On the south side of Chicago, MC’s are not born; they are forged-forged in a fire of back alleys, house parties, and street violence. This is not a playground for the weak or the timid. If you want to make a name you’ve got to earn it with passion, sincerity and balls. These are the hallmarks of Avenue Entertainment recording artist Kuz aka Lost Kin Folk. The son of a Chicago O.G., Kuz describes himself as an “everyday son of poverty.” Raised single handedly by his mother, Kuz saw first hand that where there is a will, there is a way. She installed firmly in his mind that he was destined to be a leader, not a follower. A natural performer, he always strived to be the center of attention. Whether it was rapping, beat boxing or break dancing, the love of entertaining was always a part of him. Inspired by great such as N.W.A., Rakim, 2-Pac, Biggy, and Jay-Z, Kuz dreamed of making a name for himself in the rap game. But as it often does, life had other plans. Independent by the age of thirteen, the allure of the streets provided Kuz with a variety of opportunities, but they often came with a price. Probation, prison, and gunshot wounds were all part of his days on Chicago’s Artesian Avenue. In his words “it all comes with the game when you’re out bangin’.” Through all those difficult years he never quit rapping though. Eventually he recognized that the future lied not in crime but in music. Committing himself full-time to his dream, Kuz spent the next few years honing his skills, building his name, releasing CD’s, and becoming one of the hottest young rappers in the Midwest. Now in 2005, with partners A1 and Iceberg, Kuz has finally put himself where he wants to be with the formation of Avenue Entertainment and the release of his solo debut “Da Moment of Glory.” Combining multiple themes of loyalty, respect, love and honor, “Da Moment of Glory” is the soundtrack to real life in the city, or for that matter anywhere. From the urban drama of “City Slicka” to the search for truth in “Show Me,” Kuz has got his finger on the pulse of reality. As he says “Life is about living, and we all live through the music.”