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UNLESS YOU'VE BEEN UNDER A ROCK FOR THE LAST SEVERAL YEARS, YOU'D KNOW THAT HIP HOP IS BEING DOMINATED FOR THE MOST PART BY THE SOUTH. ADDING HIS UNIQUE PERSPECTIVE TO THE MIX IS MISSISSIPPI NATIVE KING LEE."IT'S THE PERFECT TIME TO BE FROM THE SOUTH, THE WORLD CAN'T GET ENOUGH OF US", HE SAYS."THERE'S NO PLACE LIKE THE 3RD COAST AND I JUST WANT TO MAKE SURE THAT THE INDUSTRY RESPECTS OUR CONTRIBUTION TO THE RAP GAME", "WE'RE KEEPING HIP HOP ALIVE". BORN LEE BRUCE JR. IN CLARKSDALE, MS, HE MOVED TO DALLAS,TX. WHEN HE WAS 12. IT WASN'T UNTIL THE SUMMER OF '97 THAT LEE BEGAN WRITING RHYMES AS A PAST TIME. "I ALWAYS LOVED RAP, I WOULD MEMORIZE OTHER RAPPERS LYRICS AND SPIT EM LIKE THEY WERE MINE" ,"THEN SUDDENLY I FOUND MY OWN VOICE". HIS 1ST BREAK CAME IN 1999, WHEN HE AND A GROUP OF NEIGHBORHOOD FRIENDS SIGNED TO AN INDIE LABEL AND RECORDED THEIR FIRST COLLECTIVE EFFORT. "PLAYAWORLD" WAS RELEASED IN EARLY 2000 AND EARNED THEM A SPOT IN MURDA DOG MAGAZINE. "I WAS LIKE 17 YEARS AND A ****ING LEGEND ON MY SIDE OF TOWN". "WE WAS GETTING RESPECT FROM THE OLD HEADS, TRAVELING DOING SHOWS OUT OF TOWN, AND HAVING THE TIME OF OUR LIVES". "TO BE HONEST IF I KNEW THEN WHAT I KNOW NOW I WOULD'VE BEEN MORE FOCUSED". LATER THAT YEAR, THE LABEL'S CEO CALLED IT QUITS DO TO PERSONAL REASONS. FAST FORWARD TO 2003, "THAT WAS A TOUGH YEAR FOR ME RIGHT THERE". AFTER LOSING HIS INFANT NIECE, LEE BEGAN TO COME TO GRIPS WITH HIS OWN MORTALITY. "THAT WHOLE SITUATION MADE ME START TO LOOK AT LIFE THROUGH A DIFFERENT SET OF EYES". WHEN YOU'RE YOUNGER YOU TEND TO BELIEVE THAT YOU HAVE ALL THE TIME IN THE WORLD. "HER PASSING MADE ME TAKE LIFE AND THE TIME I HAVE ON EARTH MORE SERIOUSLY, IT MADE ME GROW UP". BUT JUST AS SOON AS THIS PROGRESSIVE MINDSET BEGAN TO SET IN, LEE'S WORLD WOULD BE SHAKEN UP ONCE MORE. NOT EVEN A YEAR LATER HIS GRANDMOTHER PASSED AWAY." I CAN'T EVEN BEGAN TO FORM THE WORDS TO EXPRESS THE HURT THAT WAS IN MY HEART AFTER SHE DIED". "I FELT LIKE DEATH WAS AROUND THE CORNER AND ANYTHING COULD HAPPEN AT ANYTIME, A PART OF ME IS GONE NOW THAT I CAN NEVER GET BACK ; SHE MEANT A LOT TO ME". HIS DESIRE TO RAP TOOK A SERIOUS BLOW. "I DIDN'T HAVE THE WILL TO RAP ANYMORE". LIFE HAS A KNACK FOR TEACHING US LESSONS THE HARD WAY, IT'S WHAT WE DO WITH THOSE LESSONS THAT'LL DETERMINE OUR DESTINY. "NOTHING LAST FOREVER, I'M AT THE POINT IN MY LIFE WHERE I FEEL LIKE I DON'T HAVE ANY TIME TO WASTE". "I'M GOING ALL OUT FOR MINE". WITH A FEW MIXTAPES UNDER HIS BELT AND THIS "REVOLUTIONARY" DEBUT ALBUM KING LEE IS SET TO EXPLODE UPON THE RAP SCENE.