Fresh Chopped Beats publishes authentic street level hip hop from the era of snappy snares, grimy kicks and dusty loops. This is music for those who remember when hip hop was just beats and rhymes. Buried beneath the jiggity apple shakers and thugily dipped anger rap is a place where Hip Hop used to have fun, and eat, eat, eat MC’s. Fresh Chopped is an underground hip hop label merging beautiful, melodic and hard music with deeper than average lyrics. Our approach is total quality. We will consistently put out only classic level material. Great beats and great MC’s together for fans of authentic street mode boom bap hip hop who are missing that flavor. Welcome home. Review Snippets: "The Wu-Tang reference is an apt one when discussing the new album by Dume41, a rapper/producer from Seattle, because, while the music is not in the RZA mold, the lyrics follow the WTC blueprint to a large extent. His voice and flow are a mixture of Masta Killa, Killah Priest, and a little bit of Del tha Funkee Homosapien, in that he has a deep, sonorant vocal tone and a rambling flow that is very deliberate in its pace. His visual style of lyric writing is also reminiscent of the extended Wu-Tang family, as he strings together vivid descriptions to create a verbal tableau of picturesque scenes for listeners. The way he interweaves religious imagery and socially conscious themes also resonates with the Staten Island crew, even if his lack of brutal content does not. The beats go in an entirely different direction, evincing a love for the pre-Wu-Tang era East Coast underground. The album is full of breezy samples – some light acoustic guitar finger-picking ("The Restaurant"), a lazy piano loop ("Half-Life (The Orange Box)"), airy horns and finger snaps ("Built Eternal"). The atmosphere is not at all light-hearted, as this description might indicate, which is a credit to Dume's ability as a producer to create a particular mood with his beats, but it is also due to his solemn presence as an emcee over this music. Dume is quite talented at delivering moral admonitions couched within quasi-narratives of personal struggle, as he does on the aforementioned "Half-Life," which he begins by intoning, "Wisdom is your heritage, so do not waste your boyhood, precious boy." - Rap Reviews (rapreviews.com)