SCOOB ROCK (Fredrik Roudette) is one of Sweden’s few really original MC:s, who with his very personal style and characteristic voice has shown that he feels equally at home on stage in Stockholm as well as in New York and Berlin. SCOOB ROCK is of high international class both musically and artistically and with his new album ”NEW DAY” he now delivers a tight, warm and organic package to all hip-hop lovers. SCOOB ROCK takes us through different emotions, genres and styles with great intensity on his new album. Enjoy suggestive ”We Strive” with an oriental touch, or soulful ”Zonin’ (Hiphop)” featuring Cheri as singer. SCOOB ROCK’s ragga influences shine through clearly when he together with Leafnuts fills the dance floors with the club hit ”ROTATE” or on the soft swinging track ”DA MASSIVE”. Among other featured guests on the album are Akem, Palestine, Iron African (a k a Shiny Dayz) and Rico Won. Producers on ”NEW DAY” are Sakis Skondras (Petter), Michel Rocwell (Swing, Ison & Fille, Lilleman), Beatsurgeons (Shiny Dayz, K-Real), new talents Relic and Cha-Em, Finnish MGI and last but not least the well renowned production team Beathoavenz (DE) who have been working with some of Germany’s best known hip-hop acts as well as with international stars like Ludacris.