Money always determines everything, whether in abundance or a lack thereof is the motto of M.A.D.E. Entertainment co-founder and recording artist Keith Bynum, also known as Comma Zero. He hails from San Francisco, a city flooded with rappers and independent labels over the years. Known as Sucka Free City, San Francisco hasn’t had much national mainstream success, but Comma Zero plans to change that. He aspires to join the ranks of legendary East Bay artists such as E-40, Too Short, Mac Dre and New Orleans transplant Master P. “I want to be as real as possible in my music,” says Comma Zero of his life like rap lyrics. Comma Zero has taken the motto from the acronym of his label M.A.D.E. Entertainment and applied it to his life and career in music. Money always determines everything, so his relentless quest to build a rap empire is a goal he’s set to help provide for his family and help his friends, some who still live and move with a street mentality. He wants to be successful so that he can provide better options for his nieces and nephews that the presence of money can afford them. He hopes the stories in his music and his example of breaking free from the streets will help steer other inner city youth who are on the wrong path that he once trailed. “I want my music to motivate people to live a good life and still get money,” Comma Zero says. Be sure to follow Comma Zero on twitter @comma_zero and Instagram @iamcommazero.