British house producer Alex Jones is giving you the creeps, with a smile on his face. His latest release features three trippy tracks of dark and edgy dancefloor charm. 'Have It Your Way', (produced together with London artist Shenoda) and '5 Minute Warning' are both featuring the haunting vocals by Allan Winfield. Chilling synths collide with hypnotic basslines and a driving rhythm programming that is full of twists and turns. Entitled 'The Goldsmiths Row E' Alex Jones first record on Connaisseur Recordings, bears more than one reference to his hometown of London. At 94 Goldsmith Row a traditional English pub called The Albion can be found. Being a popular hangout among locals during the week, the neat little pub turns into a base for supporters of West Bromwich Albion FC at every Premier League matchday. Every now and then the pub is the place to be for Londons underground house scene. 'A Quiet Afternoon At The Albion' is a very intimate Sunday daytime event featuring Alex Jones and friends on turntables.The 'Goldsmiths Row EP' is on every hipsters tongue between Toronto, London and Berlin. Already supported by the likes of Art Department, Raresh, Simon Baker, Jimpster, Mathias Kaden, Afrilounge etc., 'Have It Your Way' definitely has the potential for an after party guarantor for the summer of 2011.