With their 5th CD release, Embrace Your Addiction, The Pozers serve up 13 brand new delectable “addictions” for your listening pleasure. This award-winning CD illustrates why The Pozers are considered, by many, to be one of the most original, creative, and intelligent bands in music today. The Pozers continue to display their trademark formula of power pop/rock: featuring the 3 gifted lead vocalists/songwriters, lyrical depth, melodic hooks, rich vocal harmonies, and punchy guitars--while showcasing a flair for diverse styles and eclectic rhythms and instrumentation. Here is what some entertainment industry people said about Embrace Your Addiction: “This is your best yet!! You guys are great!! I think that you will do well with this one... very up beat! I loved listening to it!! Will help out wherever I can!!” –Bruce Brodeen (Not Lame Recordings/ Pop Geek Heaven) “F*@#in Love it!! Really good man. Good hooks, lyrics…really, really good all around. I really like the art work/motif... looks pro & has a totally good power-pop vibe to it. The check on the back with the track listings is a great idea!” --Johnny Monaco (Enuff Z’nuff) "The CD was great! I wish you the ABSOLUTE best with it." --Cady McClain (Actress/All My Children) "I sincerely love the CD. I wish I got to listen to it sooner. After one listen, consider me a Pozers fan. Great audio clips, excellent production, mixes are great, vocal arrangements great. Congratulations on a great sound." --Gordon G.G. Gebert (Author/ musician) “This CD is awesome! It has classic influences but is current as far as the production. I feel The Pozers are worthy of a major label record deal!” – Joey C. Jones (Sweet Savage and the C.C. Deville band) “…Kind of a 60's pop feel, backing vocals were phenomenal! The lyrics were original and intelligent. The melody and the flow were excellent! The best songs I reviewed in a long while! Nice music; you sound like a new Beatles.” –Garageband.com The Pozers have created a unique, defining sound--challenging the mediocrity of modern rock radio, while “giving the finger” to the conventional “band” format. Embrace Your Addiction pushes the gamut from the lush Sgt. Pepper meets Pet Sounds chorale brilliance, to jazzy-piano and arena rock. Embrace Your Addiction reads like a musical textbook: so read, listen, and learn. We encourage you to listen to it for a few days to digest the subtle nuances. Don’t just give it the “once through” listen. Gary Glauber's glowing and insightful review of Embrace You Addiction for Fufkin Magazine sums it up perfectly: "The music world is over-populated with trios ironically capable of playing only three rock chords in limited variations, bands that sound generic and mundane and tired. Thankfully, The Pozers are anything but that. Each of these three band members (Jim Richey, Kenny Swann, Jeff Hamm) from Dallas, Texas, sings, writes and plays multiple instruments. As such, The Pozers tend to break down the typical limits associated with a rock trio. The CD booklet contains this quotation from poet William Blake, "I must create a system of my own or be enslaved by another man's." It's obvious The Pozers seek a system of their own. On this, their fifth release, there's a wide variety of sounds on display. There's a sort of "concept" feel to Embrace Your Addiction, songs separated by short audio clips from stage, screen and elsewhere that serve to punctuate and emphasize the music that follows. If there's a unifying theme to this collection of 13 new songs, it's one of memories - that which is gone, but not forgotten. The CD opens with "The Time and Place," one of Richey's compositions. It's a song of reflection and contemplation, with idle time available to ponder past regrets. There are pleasant harmonies and crunch to the pop, along with unexpected tempo shifts (from psychedelic-tinged pop to something more powerful) that elevate this above your standard pop-rock offering. There are adept lyrical flourishes as well: "Every single little word or phrase, every stage, is locked in my head / And I'm cursed to relive every single one of them until I'm dead." Swann gives his spin on the past with "Cindy See," a song that connects to one's inner Fountains of Wayne. Cindy's gone as a lover, but her memory lives on to drive him insane, and the guitars drive home the point effectively in another melodic tune. Richey's "Lucky Face" takes a similar musical approach ("your lucky face is all I have to remember"), but raises some interesting generational explanations too (All of the normalcy that's thrust upon our age / we can't be blamed for living beyond our years, beyond our fears." John Lennon adds a sweet spoken coda to the track. Even what seems to be a regular rock song is so much more - "Starving Artist" name-checks Nietzche, James Dean, Lennon and Marx and more, in pointing out what bohemian ideology is tossed when opening a restaurant to "feed his wallet and his mind." Hamm notes that in "trying to write a song, that I'm trying to right a wrong." He does a very nice job of that with "Whether," a clever lyric-laden jaunt that takes a stoic stance on how things remain in a certain static condition, regardless of what goes on: "Whether we start or if we're through, what you think I think of you, whether we've got a thing to do, no matter what, it's still the same." The verses of "When Intellects Collide" ride on top of a sweet walking bass line, a song that speaks up for the unspoken, heralding passion and the fears of letting too much love ruin a good thing (it also name-checks the film The Purple Rose of Cairo and its way of mingling artifice with what's real). "What's The Story?" contrasts sweet lyrics of an all-consuming love with hard-rocking guitars that nearly drown out the vocals (with the exception of a "borrowed" musical line from The Beatles' "Here There and Everywhere"). Again, not standard pop-rock fare, and that's to The Pozers credit. "Sunshine (Smiling Face)" is another strange amalgam of styles that manages to work well (it features some fine guitar solos too). In the title track, The Pozers blend heavily psychedelic elements with hard rock noise, mixing cacophony with melody, shifting phases, moving in and out as the lyrics explore opposites ("you're everyone, you're no one" and "focusing darkness only concentrates the light"). The moon figures in two songs here. "Under The Moon" is another song of reminisce, an exploration of what could have been, a youth that ended too soon. "Lunar Eclipse" takes arena rock and infuses it with punk energy, a melodic ditty about a game-playing vixen known for breaking hearts and getting her way. Another song that dwells about what could have been so long ago is "Hopefully," a power ballad of sorts that weighs longing versus letting go. "Everybody's High," the album closer, starts off with bong water bubbles as percussion and segues into a pseudo-rap general condemnation of the world today: "Everybody wants and everybody needs, everybody's filled with 2 tons of greed, Everybody lives and everybody loves, nobody wants to put on the gloves, everybody lives and everybody dies…everybody's high." There's a lot of lyrics here, and the song extends over five minutes, but it never seems too much. The Pozers continue to refine their sound, and are well-served by having three distinct songwriters at work. Embrace Your Addiction does a laudable job of combining intelligence, humor, street-cred, and sarcasm within music that contains elements of what's gone before, but often strives to do new things with them. This is far from your typical rock trio, and for potential listeners, that's a very good thing." –Gary Glauber (Fufkin Magazine)