Whereas "Splitsville USA" was about childhood, "Ultrasound"'s theme was adolescence and "Repeater" dealt with the often disappointing realities of reaching adulthood, "Incorporated" has increased the band's overview of songs, touching upon on a number of different topics. "But none of them does it treat so gravely that you can't have fun listening" says bassist Paul Krysiak. "Trouble is a song about racism; California is about the chaos of US domestic politics. Brink pokes fun at things we hate about certain other bands and at the music business in general. Headache and I Wish I Never Met You continue Repeater's themes of responsibilities and disappointments faced as we get older. Sasha is about Matt's dog! I have no idea what Heart Attack is supposed to mean, but you sure can dance to it." And what do the critics say? The Onion A/V Club- "...a tiny burst of awesomeness”. CDReviews.com- "...it's a blend of pop orchestrations and solid rock - almost as if Brian Wilson was the leader of Cheap Trick or even the Fountains of Wayne. Incorporated will definitely please any rock fans who have been buoyed by the success of the White Stripes, Polyphonic Spree and the aforementioned FOW". All Music Guide- "The band is poised, as ever, between the harmony-drenched sound of Teenage Fanclub and the energetic drive of Weezer, and they have come up with a handful of tracks that either of those bands would have gladly added to an album". Joe Lutz, Amplifier Magazine- "In today's sea of musical mediocrity floats at least one buoy of hope: Splitsville".